Craig is an experienced Marketing leader with a 20-year career working across B2B and B2C sectors, including 5 years in the education market. Craig joined The Smallpeice Trust in 2015 focusing on marketing strategy, income, campaign execution and brand strategy.
Following the merger with the Arkwright Scholarship Trust in 2018 Craig undertook Marketing responsibility and accountability for increasing the number of scholarship applications, particularly for state educated females. In addition to his Marketing and Communications role Craig also delivered the Trust’s new CRM system leading the integration and reinvention of the Trust’s website.
Before joining The Smallpeice Trust Craig held multiple Marketing and Communication positions within the Not for Profit, Transport, Packaging and Construction sectors. During his tenure with SCA Packaging, the organization saw exponential growth becoming a recognizable market leader.
Craig received his B.A. degree in Marketing before continuing his education as a certified member of the Chartered Institute of Marketing.